MultiBriefs, June 1, 2015

socialmediaAccording to Emma Fitzpatrick, new social media sites pop up constantly. Have you heard of the two newest players in the social game, Meerkat and Periscope?

Whenever a new form of social emerges, of course you check it out. After all, you — and your business — should always be on the forefront of trends. Plus you want to know, "Is this a good fit for my business?"
But, after browsing all the social media sites out there, which ones should you really stick with?
Let's face it. Social media, when done well, takes a lot of time. And most of us are doing this with a small team. To get the biggest ROI on your social marketing, you need to be honing in on the platforms that move the needle for you.

So learn once and for all what the best social media site is for your business.
1. Explore the social network that aligns with your target audience

I always recommend registering your business name on a social site as soon as possible. This way, you brand can make sure no one else takes your name. Even if you never use it, you want to have that security.

From there, you should wisely choose what social platforms to use. Don't put all your time into Facebook simply because it's the platform you know best. Instead, use the numbers.
Every social platform out there knows their audience in and out. Check out the demographics of top social platforms by Pew Research conducted in January 2015. This research breaks down gender, income and more.

Then, review the demographics and psychographics of your target demographic. For now, choose the top three sites that align most closely with your target audience to jumpstart your social media marketing.

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