A recent book makes the point that if your business isn’t on the first page of Google's organic search results, it doesn’t exist—for anyone online, at least (which is pretty much everyone)
According to Mike Damora of Professional Remodeler magazine, he is reading this book called Win the Game of Googleopoly. It’s a how-to guide to SEO (and more) for business owners and marketers. Author Sean Bradley explains how to create a search engine optimization (SEO) strategy that will get your company’s listing on Page One of organic search results. And when it comes to Internet search results, anything less than that substantially diminishes your chance of being noticed.
Today, online is where people spend their time. That was true 10 years ago, but it’s a far more powerful fact today in the age of the smartphone. One recent survey found that the average user picks up his or her device 85 times a day. Anything you want to know and anything you dreamed of knowing is stored in some database somewhere. Get the online keywords right, and you’re there.
All About Google
Bradley’s book makes the point that there may be various search engines out there—Yahoo, Bing, AOL—but no one much uses them compared with Google. Google is what matters. What do people do when they’re looking for someone to perform a home improvement job?
They key some words into Google.
Reviews remain important. But whether or not anyone searching actually sees them is far more important. Angie’s List is available to searchers who are members of Angie’s List, which is less than 1 percent of the U.S. population. And whether you are or you aren’t a member of Angie’s, if you need a new roof, a quote for having your basement finished, or a faucet replaced, you’ll type words to that effect into Google.
Page One Dominance
For contractors, Page One of Google is where the action is. The golden spot to be is in the top three. If you’re there, and consumers are looking, the phone will ring.